Use Laser Engraving
A laser engraver is powerful tool. It can quickly and easily engrave most surfaces, which makes it perfect for producing signs. It also significantly reduces their cost, which makes wooden and metallic signs significantly more affordable. Getting a laser engraver allows a business to switch over to those distinctive materials and make signs cheaply, which leads to more and better signs for the same cost.
It’s best to think of a shirt with the company’s logo on it as a mobile sign. Simply handing out a few free shirts to regular customers can bring that logo to places where a normal sign would be impossible. It’s also an endorsement of the company from the wearer, which can help get additional interest from their friends and families.
Signs need to be distinctive to get attention, and one of the best ways to do that is to use an unusual shape or material. A hanging banner that is embroidered with a company logo meets both of those requirements. They’re also very easy to set up, and temporary ones can be stored between uses much more easily than other signs because banners can fold.
Bare walls are a wasted opportunity. Painting a wall does take quite a bit of effort, but it creates signage that does not take up any extra space. The design does not even have to be a reference to the company for it to be useful. A mural will beautify the area and make the building stand out from the crowd without looking too corporate, so it’s a good way to get some extra attention.
Businesses that make house calls, like plumbers and electricians, often advertise on their vehicles. Other businesses can also take advantage of that, even if they don’t want to pay for customized vehicles. A couple of large bumper stickers are much cheaper than custom cars, and they can still make a reasonable impact.
If you want to post signs outside your usual property, consider hosting a charity event. The charity itself is good advertising, but the sponsor can easily get away with a few tasteful signs or banners at the event as well. Since this expands the number of locations in which you can advertise, it can be combined with most of the other methods to determine the type of signage.
There’s more to signage than just posting signs. In the end, the goal is to get people interested in visiting your business. A unique and tasteful sculpture outside the building will get attention even from the type of people who ignore most other signs. It also makes your building much easier to identify at a glance, which can help drive traffic to it.